WKAR Launches Free 24/7 Multiplatform PBS KIDS Services

Jan 14, 2017

WKAR Public Media has launched a new, free, localized 24/7 children’s service – WKAR’s latest initiative to support early learning in the community. | Watch the celebration event here.

WKAR will broadcast PBS KIDS shows 24 hours a day on an additional television channel called WKAR PBS KIDS, making it easy for local children to watch their favorite series during primetime and after-school hours when viewing among families is high.

Viewers will also be able to watch the WKAR-branded live stream through pbskids.org and on the PBS KIDS Video App, which is available on a variety of mobile devices and tablets.

With the launch of the PBS KIDS 24/7 broadcast and live stream, WKAR will also introduce WKAR Family, a new initiative focused on offering and creating educational programming and media for Michigan families that is free, accessible and available across all platforms.

WKAR Family will bring together the new PBS KIDS 24/7 multiplatform services, long-running WKAR education services programs such as “Ready to Learn” and additional WKAR- and MSU-driven projects.

Currently in production as part of WKAR Family is a series of video shorts featuring tips and takeaways for parents and caregivers on topics such as literacy, social and emotional development and science, technology, engineering and mathematics concepts. The videos are produced in partnership with MSU colleges of Education and Social Sciences, MSU Extension and other researchers at MSU, with the goal of distributing in Michigan’s capital region, Detroit and across the nation.

More than 20 videos in the series will be available at launch and are being shared with Detroit Public Television for broadcast on the new Detroit PBS KIDS channel.

MSU, WKAR and DPTV have been working closely since a partnership was announced in January 2016, and DPTV has also launched PBS KIDS 24/7 in its market. As part of the relationship, MSU Extension educators and staff members are creating user experiences that engage children and their caregivers, thereby extending the educational value of PBS programming.

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