© 2024 Michigan State University Board of Trustees
Public Media from Michigan State University
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Rules Could Make TV Commercials Quieter

DAVID GREENE, HOST:

And our last word in business today is: CALM - C-A-L-M.

It's an acronym for a new law that takes effect today. It stands for the Commercial Advertisement Loudness Mitigation Act, and it means you won't have to jump for your TV remote the second commercials come on.

RENEE MONTAGNE, HOST:

The law says that the volume of commercials needs to be the same as the programs that they are coming out of. So something like this will no longer make you jump.

(SOUNDBITE OF TV COMMERCIAL)

MONTAGNE: Oh.

GREENE: I didn't jump, but I did want to turn it off.

(LAUGHTER)

GREENE: Well, the Federal Communications Commission adopted this new rule a year ago but gave the TV industry a year to comply with it. So if you get blasted by commercial that sends you diving for that remote, you can now report it to the FCC on its website and let them know.

That is the business news on MORNING EDITION from NPR News. I'm David Greene.

MONTAGNE: And I'm Renee Montagne.

(SOUNDBITE OF MUSIC) Transcript provided by NPR, Copyright NPR.

Journalism at this station is made possible by donors who value local reporting. Donate today to keep stories like this one coming. It is thanks to your generosity that we can keep this content free and accessible for everyone. Thanks!