Radio Made in Michigan
2:58 pm
Tue October 22, 2013

Do car companies perpetuate stereotypes in their ads?

Jalopnik's Aaron Foley singles out this ad for the Toyota Prius as an example of the auto industry's stereotypical marketing to minorities. 

Target marketing is nothing new. From their cleaning products to fast food to pick-up trucks, companies have been directing their advertising at certain segments of the population for ages. But when does target marketing cross the line from just good commerce into perpetuating stereotypes about certain groups in our society?

Aaron Foley, a Detroit-based writer for Jalopnik – Gawker Media’s popular blog on cars – had a post on the subject last Friday in which he wrote,  “As a minority, it’s borderline insulting that automakers are over-thinking this.”  He says that the auto manufacturers are particularly egregious offenders of using stereotypes to market their products to minorities. He joins us to elaborate.  

 

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