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Thu January 14, 2010
Cadillac line important to GM's emergence from bankruptcy
By Scott Pohl, WKAR News
DETROIT, MI –
As General Motors continues to emerge from bankruptcy, the success of the Cadillac nameplate, led by models built in Lansing, is crucial.
GM's luxury line may not lead the automaker in sales volume compared to Chevrolet or Buick, but it's important to GM's image.
WKAR's Scott Pohl spoke this week with David Caldwell, Cadillac's Communications Manager, at the North American International Auto Show in Detroit. Caldwell says Cadillac has been on a mission to revamp the brand.