"Media Sandbox" Blends Once Separate Skills

Kevin Lavery — Fri, 04 May 2012 04:00:00 +0000

Milennials. Digital natives. Generation Z. Many terms describe the young adults who’ve grown up with technology. They carry pocket devices that contain more computational power than was used to put a man on the moon. From kindergarten through college, educators are re-tooling their classes to prepare students for a quickly evolving media world.

Michigan State University is no exception. All semester, five student teams have been competing to design a multimedia campaign that explains the university’s new communications strategy, the “Media Sandbox.” On Saturday, one of those teams will be announced the winner.