Corporate Support - Marketing and Sponsorship Opportunities with WKAR

For more information about Marketing and Sponsorship Opportunities with WKAR contact:
Melissa Nay at (517) 884-4761 or MNay@wkar.org

For updates and ideas, follow Melissa's Corporate Support Blog

Underwriting: Philanthropy + Marketing

Underwriters are businesses and organizations offering financial support to WKAR while receiving media exposure on the WKAR network of television and radio stations and online platforms. Underwriting can be described as a marriage of philanthropy and marketing, accessing an exceptionally devoted audience which may be hard to reach through other media. Marketing dollars spent on WKAR are tax deductible!

Underwriting builds brand awareness and trust, generates community goodwill and motivates listeners to support public radio and television.

    • 52% of people believe that companies who sponsor public media are more credible than those that advertise commercially
    • 85% have taken direct action as a result of an underwriting sponsorship
    • 75% hold a more positive opinion of a company when they learn it supports public radio
    • 64% prefer to buy  products and services from companies who support public media when price and quality are equal

WKAR will work with you and your budget to customize an underwriting campaign with these options:

• Radio announcements that are approximately 15 seconds or 40 words.
    • TV announcements that are approximately 20 seconds and 45-50 words
    • Both written in objective style that listeners expect and appreciate