Melissa's Corporate Support Blog

Looking for fresh ways to reach your customers? WKAR's Melissa Nay will help you connect with mid-Michigan fans and followers of PBS, NPR and award-winning WKAR original programs for and about your community.

To find out some of the ways you can make an impact on WKAR Radio, click below:

WAYS TO GIVE WKAR RADIO

AND, to find out some of the ways you can make an impact on WKAR TV, click below:

WAYS TO GIVE WKAR TELEVISION

Ways to Connect

This month I participated in the the annual Women's Build for the Habitat for Humanity of Lansing. This event gives area women the opportunity to give back and make a difference by lending their hands at building a house.

It is with great sadness that I write this blog. The end of an era is upon us, Downton Abbey will end after season 6. Sad faces all around ;-(

To give you an idea of the effect this show has had on mid-Michigan, Downton Abbey season 5, received an 8.78 rating in the Lansing DMA with 22,000 households watching and over 41,000 people watching through our entire viewing area. Quite unheard of for a PBS show.  To give you a bit of perspective, NBC's The Voice received a 7.2 rating and 60 Minutes received an 8.7 rating.

Hard to believe, but it has been almost a year since we launched our newest children's program, Curious Crew! We are excited to announce that season two is gearing up in a big way!

WKAR is excited to announce the upcoming second season of Forte, a WKAR original program about the practice, determination and preparation involved for high school band and orchestras going to the MSBOA competitions across the state.

In season two, WKAR will offer ten 30 minute episodes filmed at the following schools: East Lansing, Grand Ledge, Chelsea, Anchor Bay, Ann Arbor Huron, Jackson High School, Jackson Northwest, Manchester & Morrice. This program will be offered online for 24/7 viewing as well as to all Michigan PBS stations for airing on their station.

Did you know that 8 out of 10 90.5 FM listeners have a bachelor's degree or higher?

Did you know that the median household income of  90.5 FM listeners is $83,700?

Did you know that 80% of 90.5 FM listeners own their homes at an average value of $285,521?

WKAR will be airing the buzzed-about Ken Burn's documentary, Cancer: The Emperor of All Maladies. We are looking for 6 businesses that would like to sponsor this important topic and show.

Below you will find a link to the sales sheet. The show will air in 3 parts on March 30, 31, and April 1 from 9-11 PM.

CANCER: EMPEROR OF ALL MALADIES UNDERWRITING INFO

Check out my video on how WKAR Radio can help your company or organization connect with our over 53,000 radio listeners on 90.5 FM.

NPR News Sponsor Tag

Jan 15, 2015

Looking for an affordable way to reach the WKAR 90.5 FM radio audience?

WKAR is excited to announce a new special seven second news sponsor tag to be read at the top of each hour during NPR News programming. Best of all, it is extremely affordable!

Click on the link below for more information on this program, but act fast. These sponsorships are limited to one per hour. First come first served!

NPR NEWS SPONSOR SALES SHEET

Brian Town, President of Michigan Creative, a local marketing firm with a goal of providing expert creative services to Michigan business, is a small business located in Lansing's NEO Center. They decided to underwrite during NPR and Current State on WKAR's 90.5 FM as a means to be philanthropic and give back to the community. Below is the message they currently have running 3 times per week for the next three months.

Check out my video on how WKAR-TV can help your company or organization connect with fans and followers of award-winning WKAR original programs along with quality shows from PBS.

This year WKAR is offering businesses a unique way to reach the vast WKAR audience for the holidays.

For a gift of $1,500 you can reach our TV audience using WKAR holiday specials including Silver Bells In the City, Home for the Holiday's, and The Mormon Tabernacle Choir along with our holiday classical music listeners during the live hosted classical music hours of 10 AM to 4 PM weekdays.

As Corporate Development Director at WKAR, part of my role is to reach out to businesses in the mid-Michigan community and try to sway  marketing or corporate support dollars to underwriting messages on one of our great stations. One of my main back-pocket selling tools is that our viewers and listeners at WKAR want to support businesses who support us. Well, this email just came across my desk and I thought I would share it with all of you as this statement has never rung more true than today.

The leaves are turning, the temperatures are dropping, and the local cafes smell of pumpkin spice. Yes, my friends, we have entered fall.

Another thing that happens in the fall is elections. All of those signs littering lawns across America, along with politicians bashing each another can be very tiresome while watching or listening to your favorite shows. And if you're a business owner or media buyer trying to get a jump start on holiday promotions, good luck getting a TV spot on a major network or favorite cable station or during radio drive times.

Downton Abbey is returning very soon to television screens, but there is a lot of confusion as to when the show will be premiering here in the U.S.   Let's set the record straight:  Downton Abbey premieres in England on September 21st, 2014,  but the U.S. premiere is set for Sunday January 4th, 2015.  I apologize if your hopes were set high for a premiere this month, but we are getting closer!

Pages