Melissa's Corporate Support Blog

Looking for fresh ways to reach your customers? WKAR's Melissa Nay will help you connect with mid-Michigan fans and followers of PBS, NPR and award-winning WKAR original programs for and about your community.

Blogs
2:49 pm
Wed October 22, 2014

Is WKAR A Part of Your Marketing Mix?

Brain Town, President of Michigan Creative, a local marketing firm with a goal of providing expert creative services to Michigan business, is a small business located in Lansing's NEO Center. They decided to underwrite during NPR and Current State on WKAR's 90.5 FM as a means to be philanthropic and give back to the community. Below is the message they currently have running 3 times per week for the next three months.

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Blogs
2:26 pm
Wed October 22, 2014

Giving Tuesday Holiday Promotion

This year WKAR is offering businesses a unique way to reach the vast WKAR audience for the holidays.

For a gift of $1,500 you can reach our TV audience using WKAR holiday specials including Silver Bells In the City, Home for the Holiday's, and The Mormon Tabernacle Choir along with our holiday classical music listeners during the live hosted classical music hours of 10 AM to 4 PM weekdays.

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Blogs
4:47 pm
Tue September 23, 2014

Silver Bells In the City 3rd Annual Broadcast

Silver Bells Fireworks Show

The holiday season is upon us and we are almost exactly three months away from Christmas. Yikes!

One the many things we at WKAR look forward to each year is the airing of WKAR's Emmy Award winning broadcast of Silver Bells In the City's Electric Light Parade. This year will be the 3rd year that WKAR will air this special live broadcast with our very own Susi Elkins hosting along Fox-47's Bob Hoffman, and WLNZ's Mark Buzzita.

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VIDEO
4:19 pm
Tue September 23, 2014

VIDEO: Raise Your Corporate Profile with WKAR TV

Check out my video on how WKAR-TV can help your company or organization connect with fans and followers of award-winning WKAR original programs along with quality shows from PBS.

WKAR Blog
4:18 pm
Tue September 23, 2014

Our Viewers and Listeners at WKAR Support Businesses Who Support Us

As Corporate Development Director at WKAR, part of my role is to reach out to businesses in the mid-Michigan community and try to sway  marketing or corporate support dollars to underwriting messages on one of our great stations. One of my main back-pocket selling tools is that our viewers and listeners at WKAR want to support businesses who support us. Well, this email just came across my desk and I thought I would share it with all of you as this statement has never rung more true than today.

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Blogs
3:21 pm
Mon September 15, 2014

Corporate Challenge Grant

One of the largest and most reliable sources of operating revenue for WKAR Radio comes from individual donors – thousands of members who give year after year to support their favorite programs.

WKAR Radio has three on-air fundraising campaigns each year. It is a unique opportunity to use our broadcast signal to reach out and directly ask our listeners for support. Each campaign is vital to our overall funding and the most efficient way to gain new supporters.

EVERY DOLLAR COUNTS...

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Blogs
1:49 pm
Mon September 15, 2014

Political Campaigns Got Your Media Buy Down?

The leaves are turning, the temperatures are dropping, and the local cafes smell of pumpkin spice. Yes, my friends, we have entered fall.

Another thing that happens in the fall is elections. All of those signs littering lawns across America, along with politicians bashing each another can be very tiresome while watching or listening to your favorite shows. And if you're a business owner or media buyer trying to get a jump start on holiday promotions, good luck getting a TV spot on a major network or favorite cable station or during radio drive times.

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January 2015
1:13 pm
Mon September 15, 2014

Downton Abbey Is Coming!

Downton Abbey Cast from Season 3

Downton Abbey is returning very soon to television screens, but there is a lot of confusion as to when the show will be premiering here in the U.S.   Let's set the record straight:  Downton Abbey premieres in England on September 21st, 2014,  but the U.S. premiere is set for Sunday January 4th, 2015.  I apologize if your hopes were set high for a premiere this month, but we are getting closer!

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