Looking for fresh ways to reach your customers? WKAR's Melissa Nay will help you connect with mid-Michigan fans and followers of PBS, NPR and award-winning WKAR original programs for and about your community.
This month I participated in the the annual Women's Build for the Habitat for Humanity of Lansing. This event gives area women the opportunity to give back and make a difference by lending their hands at building a house.
It is with great sadness that I write this blog. The end of an era is upon us, Downton Abbey will end after season 6. Sad faces all around ;-(
To give you an idea of the effect this show has had on mid-Michigan, Downton Abbey season 5, received an 8.78 rating in the Lansing DMA with 22,000 households watching and over 41,000 people watching through our entire viewing area. Quite unheard of for a PBS show. To give you a bit of perspective, NBC's The Voice received a 7.2 rating and 60 Minutes received an 8.7 rating.
WKAR is excited to announce the upcoming second season of Forte, a WKAR original program about the practice, determination and preparation involved for high school band and orchestras going to the MSBOA competitions across the state.
In season two, WKAR will offer ten 30 minute episodes filmed at the following schools: East Lansing, Grand Ledge, Chelsea, Anchor Bay, Ann Arbor Huron, Jackson High School, Jackson Northwest, Manchester & Morrice. This program will be offered online for 24/7 viewing as well as to all Michigan PBS stations for airing on their station.
One of the largest and most reliable sources of operating revenue for WKAR Radio is individual donors – thousands of members who give year after year to support their favorite programs.
WKAR Radio has three on-air fundraising campaigns each year. They are unique opportunities to use our broadcast signal to reach out and directly ask our listeners for support. Each campaign is vital to our overall funding and the most efficient way to gain new supporters. Our next campaign will be held on April 9-17, 2015.
WKAR will be holding its annual Spring radio campaign on April 9-17. We are currently looking for up to 7 businesses that could offer us a gift or service that we can give away to donors. Examples of items needed are gift certificates, iPads, computers, event tickets, jewelry, etc. The minimum value of items needed is $500 and we plan to have one item each day of campaign.
In exchange for your item donation, WKAR will offer your business the following promotion for the particular date your business sponsors:
Brian Town, President of Michigan Creative, a local marketing firm with a goal of providing expert creative services to Michigan business, is a small business located in Lansing's NEO Center. They decided to underwrite during NPR and Current State on WKAR's 90.5 FM as a means to be philanthropic and give back to the community. Below is the message they currently have running 3 times per week for the next three months.
This year WKAR is offering businesses a unique way to reach the vast WKAR audience for the holidays.
For a gift of $1,500 you can reach our TV audience using WKAR holiday specials including Silver Bells In the City, Home for the Holiday's, and The Mormon Tabernacle Choir along with our holiday classical music listeners during the live hosted classical music hours of 10 AM to 4 PM weekdays.
The holiday season is upon us and we are almost exactly three months away from Christmas. Yikes!
One the many things we at WKAR look forward to each year is the airing of WKAR's Emmy Award winning broadcast of Silver Bells In the City's Electric Light Parade. This year will be the 3rd year that WKAR will air this special live broadcast with our very own Susi Elkins hosting along Fox-47's Bob Hoffman, and WLNZ's Mark Buzzita.
As Corporate Development Director at WKAR, part of my role is to reach out to businesses in the mid-Michigan community and try to sway marketing or corporate support dollars to underwriting messages on one of our great stations. One of my main back-pocket selling tools is that our viewers and listeners at WKAR want to support businesses who support us. Well, this email just came across my desk and I thought I would share it with all of you as this statement has never rung more true than today.
The leaves are turning, the temperatures are dropping, and the local cafes smell of pumpkin spice. Yes, my friends, we have entered fall.
Another thing that happens in the fall is elections. All of those signs littering lawns across America, along with politicians bashing each another can be very tiresome while watching or listening to your favorite shows. And if you're a business owner or media buyer trying to get a jump start on holiday promotions, good luck getting a TV spot on a major network or favorite cable station or during radio drive times.