Melissa's Corporate Support Blog

portrait
Melissa Nay
Credit WKAR-MSU

  Looking for fresh ways to reach your customers? WKAR's Melissa Nay will help you connect with mid-Michigan fans and followers of PBS, NPR and award-winning WKAR original programs for and about your community.

Ways To Connect

WKAR is not only an asset to the mid-Michigan broadcast community, we are also a strong advocate for our local non-profit community partners. This year I had the privilege of co-chairing the annual Tee It Up for KIDS golf outing for Child & Family Charities.

Thank you to all of WKAR's corporate supporters!

Below you will find a list of corporate supporters, along with a direct link to their website, that have invested more than $5,000 to help keep WKAR's great TV & Radio programs on air.   When looking to make purchasing decisions in the near future, please look to these businesses!

WKAR RADIO SUPPORTERS

Summer is upon us, FINALLY! Rejoice!

With the warmer weather and vacation season comes open inventory on the WKAR network of stations. For a very limited time, we are doing a special 50% off our rate card rates for anybody that signs up to sponsor our TV and Radio programming between 6/1/15 thru 8/31/15. BUT you need to hurry because this offer is only valid thru June 15th at 5:00 PM. Complete details and rates are located at the link below.

Give Us A Shout Out!

May 27, 2015

WKAR would not be where it is today without the generous contributions from our corporate supporters. Below are a few testimonials from businesses in the mid-Michigan area:

This month I participated in the the annual Women's Build for the Habitat for Humanity of Lansing. This event gives area women the opportunity to give back and make a difference by lending their hands at building a house.

It is with great sadness that I write this blog. The end of an era is upon us, Downton Abbey will end after season 6. Sad faces all around ;-(

To give you an idea of the effect this show has had on mid-Michigan, Downton Abbey season 5, received an 8.78 rating in the Lansing DMA with 22,000 households watching and over 41,000 people watching through our entire viewing area. Quite unheard of for a PBS show.  To give you a bit of perspective, NBC's The Voice received a 7.2 rating and 60 Minutes received an 8.7 rating.

Hard to believe, but it has been almost a year since we launched our newest children's program, Curious Crew! We are excited to announce that season two is gearing up in a big way!

WKAR is excited to announce the upcoming second season of Forte, a WKAR original program about the practice, determination and preparation involved for high school band and orchestras going to the MSBOA competitions across the state.

In season two, WKAR will offer ten 30 minute episodes filmed at the following schools: East Lansing, Grand Ledge, Chelsea, Anchor Bay, Ann Arbor Huron, Jackson High School, Jackson Northwest, Manchester & Morrice. This program will be offered online for 24/7 viewing as well as to all Michigan PBS stations for airing on their station.

Did you know that 8 out of 10 90.5 FM listeners have a bachelor's degree or higher?

Did you know that the median household income of  90.5 FM listeners is $83,700?

Did you know that 80% of 90.5 FM listeners own their homes at an average value of $285,521?

One of the largest and most reliable sources of operating revenue for WKAR Radio is individual donors – thousands of members who give year after year to support their favorite programs.

WKAR Radio has three on-air fundraising campaigns each year. They are unique opportunities to use our broadcast signal to reach out and directly ask our listeners for support. Each campaign is vital to our overall funding and the most efficient way to gain new supporters. Our next campaign will be held on April 9-17, 2015.

EVERY DOLLAR COUNTS....

WKAR will be airing the buzzed-about Ken Burn's documentary, Cancer: The Emperor of All Maladies. We are looking for 6 businesses that would like to sponsor this important topic and show.

Below you will find a link to the sales sheet. The show will air in 3 parts on March 30, 31, and April 1 from 9-11 PM.

CANCER: EMPEROR OF ALL MALADIES UNDERWRITING INFO

WKAR will be holding its annual Spring radio campaign on April 9-17. We are currently looking for up to 7 businesses that could offer us a gift or service that we can give away to donors. Examples of items needed are gift certificates, iPads, computers, event tickets, jewelry, etc. The minimum value of items needed is $500 and we plan to have one item each day of campaign.

In exchange for your item donation, WKAR will offer your business the following promotion for the particular date your business sponsors:

Check out my video on how WKAR Radio can help your company or organization connect with our over 53,000 radio listeners on 90.5 FM.

NPR News Sponsor Tag

Jan 15, 2015

Looking for an affordable way to reach the WKAR 90.5 FM radio audience?

WKAR is excited to announce a new special seven second news sponsor tag to be read at the top of each hour during NPR News programming. Best of all, it is extremely affordable!

Click on the link below for more information on this program, but act fast. These sponsorships are limited to one per hour. First come first served!

NPR NEWS SPONSOR SALES SHEET

Brian Town, President of Michigan Creative, a local marketing firm with a goal of providing expert creative services to Michigan business, is a small business located in Lansing's NEO Center. They decided to underwrite during NPR and Current State on WKAR's 90.5 FM as a means to be philanthropic and give back to the community. Below is the message they currently have running 3 times per week for the next three months.

Check out my video on how WKAR-TV can help your company or organization connect with fans and followers of award-winning WKAR original programs along with quality shows from PBS.

Pages