Sponsorship

Business
12:37 pm
Tue February 18, 2014

Advertisers bet big on Olympic Games

Batra says there has been some turnover in Olympic sponsors, but companies like GE and VISA remain.
Credit Flickr - JL08

While the Super Bowl is big for advertisers, the Olympics are also a coveted time for companies. Current State’s Emanuele Berry spoke with Rajeev Batra, a professor of marketing at the University of Michigan. He is an expert in global branding and advertising and explains what it means to be an Olympic sponsor.

Read more