Mass media is often criticized for its lack of diversity and stereotypical portrayals. Shilpa Davé, Assistant Professor in American Studies and Media Studies at the University of Virginia, says those criticisms often stem from a black and white view of race in America, leaving out important parts of the U.S. cultural landscape such as Asian Americans.
Target marketing is nothing new. From their cleaning products to fast food to pick-up trucks, companies have been directing their advertising at certain segments of the population for ages. But when does target marketing cross the line from just good commerce into perpetuating stereotypes about certain groups in our society?
Aaron Foley, a Detroit-based writer for Jalopnik – Gawker Media’s popular blog on cars – had a post on the subject last Friday in which he wrote, “As a minority, it’s borderline insulting that automakers are over-thinking this.” He says that the auto manufacturers are particularly egregious offenders of using stereotypes to market their products to minorities. He joins us to elaborate.
The last few years have brought significant changes to the city of Detroit. A financial emergency was declared, and despite opposition from residents and the city council, a financial manager was appointed. And just this month, Mayor Dave Bing announced he would step down from office at the end of his term—and a crowded field of new candidates announced their intentions.
Organizers in Lansing are counting down to April, when the city will hold its inaugural marathon.
The Lansing Marathon will take place April 22 and cover a standard 26.2 mile course. The race will start outside the Accident Fund Insurance building in downtown Lansing, cross into East Lansing near Michigan State University, turn south to Holt, back into Lansing via Potter Park and end at the Capitol. Race director Owen Anderson says he's studied marathons in similarly sized communities, and finds they bring strong economic benefits.