Advertisers bet big on Olympic Games

Feb 18, 2014
Flickr - JL08

While the Super Bowl is big for advertisers, the Olympics are also a coveted time for companies. Current State’s Emanuele Berry spoke with Rajeev Batra, a professor of marketing at the University of Michigan. He is an expert in global branding and advertising and explains what it means to be an Olympic sponsor.

What if Detroit hosted the '68 Olympic Games?

Feb 14, 2014
Flickr - briandetroit

Audio Postcard: Young Lansing skaters off to nationals

Dec 18, 2013
Kevin Lavery/WKAR

Five of mid-Michigan’s finest figure skaters will soon be on their way to the U.S. Figure Skating Championships.  The week-long event begins January 5 in Boston.

Kevin Lavery / WKAR

Members of the Michigan House of Representatives are welcoming home Flint native Claressa Shields, the first Olympic gold medalist in women’s boxing. 

Mark Bashore / WKAR

The Americans lived up to the hype and then some, winning their first Olympic gold medal in women's gymnastics since 1996.

Scott Pohl/WKAR

WKAR’s Scott Pohl pays a visit to DeWitt, the little town north of Lansing that’s awash with Wieber Fever.

Mark Bashore / WKAR

Only three days remain before DeWitt gymnast Jordyn Wieber begins her much-anticipated medal quest at the 2012 Olympics.

Long before her daughter’s Olympic potential was clear, Rita Wieber wanted to write a book to help guide other gymnastics parents with what she learned. That part of the Wiebers’ journey can be explored in the new book, “Gym Mom:  Surviving Your Daughter's Gymnastics Career.”

Scott Pohl, WKAR

The Olympic Games begin with opening ceremonies in London on Friday.

DeWitt’s Jordyn Wieber will compete for a gymnastics Gold Medal beginning on Sunday. Over the next three days, we’ll have several stories looking at the excitement that’s building around her quest for a medal.

Sportswriter Joe Rexrode of the Lansing State Journal will be in London to write about the Games. This will be his first Olympics.

Rexrode told WKAR’s Scott Pohl that his coverage will extend beyond the Jordyn Wieber story.