Olympics

Advertisers bet big on Olympic Games

Feb 18, 2014
Flickr - JL08

While the Super Bowl is big for advertisers, the Olympics are also a coveted time for companies. Current State’s Emanuele Berry spoke with Rajeev Batra, a professor of marketing at the University of Michigan. He is an expert in global branding and advertising and explains what it means to be an Olympic sponsor.

What if Detroit hosted the '68 Olympic Games?

Feb 14, 2014
Flickr - briandetroit


Audio Postcard: Young Lansing skaters off to nationals

Dec 18, 2013
Kevin Lavery/WKAR

Five of mid-Michigan’s finest figure skaters will soon be on their way to the U.S. Figure Skating Championships.  The week-long event begins January 5 in Boston.

Kevin Lavery / WKAR

Members of the Michigan House of Representatives are welcoming home Flint native Claressa Shields, the first Olympic gold medalist in women’s boxing. 

Mark Bashore / WKAR

The Americans lived up to the hype and then some, winning their first Olympic gold medal in women's gymnastics since 1996.

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