While the Super Bowl is big for advertisers, the Olympics are also a coveted time for companies. Current State’s Emanuele Berry spoke with Rajeev Batra, a professor of marketing at the University of Michigan. He is an expert in global branding and advertising and explains what it means to be an Olympic sponsor.
Only three days remain before DeWitt gymnast Jordyn Wieber begins her much-anticipated medal quest at the 2012 Olympics.
Long before her daughter’s Olympic potential was clear, Rita Wieber wanted to write a book to help guide other gymnastics parents with what she learned. That part of the Wiebers’ journey can be explored in the new book, “Gym Mom: Surviving Your Daughter's Gymnastics Career.”
The Olympic Games begin with opening ceremonies in London on Friday.
DeWitt’s Jordyn Wieber will compete for a gymnastics Gold Medal beginning on Sunday. Over the next three days, we’ll have several stories looking at the excitement that’s building around her quest for a medal.
Sportswriter Joe Rexrode of the Lansing State Journal will be in London to write about the Games. This will be his first Olympics.
Rexrode told WKAR’s Scott Pohl that his coverage will extend beyond the Jordyn Wieber story.