“Lansing strong” might be the mantra for the 2016 Camaro. Sales have been brisk and it’s built at the capital city’s Grand River Assembly. Current State's Peter Whorf speaks with Camaro Executive Chief Engineer Al Oppenheiser.
The newest car models are arriving at the Detroit Auto Show, but the Gilmore Car Museum in Hickory Corners always has the classics on display. Gilmore Marketing director Jay Hollis talks with Current State's Peter Whorf about vintage autos and Michigan’s early dealerships.
Forty years ago, Lansing said goodbye to a proud piece of its civic identity. In May 1975, the Diamond REO truck factory on Washington Avenue closed its doors, ending seven decades of Oldsmobile production in Lansing. Today, just one of those original buildings remains, and it will soon be adorned with a work of art celebrating the Oldsmobile era. It’s a mural, and when it’s finished, it will measure 56 feet long by 28 feet high.
All this week, we’ve been taking you to the Detroit Auto Show to see what’s new, what’s groundbreaking, and what’s just plain fun. On the main floor of the auto show, you can see a massive 3D printer, and it’s printing a car. And if you venture to Hall E in the Cobo Center, you can see the finished product.
Current State's Scott Pohl talks with Lee Herge, Chief Operating Officer of the Chandler, Arizona based Local Motors.
The Detroit Auto show is in full swing in downtown Detroit. Two very different automakers are grabbing a lot of the electric vehicle attention at the Cobo Center this week. Current State's Peter Whorf has the latest on the electric cars on display at the North American International Auto Show through Sunday.
What’s made in Poland and is named after the Spanish word for waterfall? It’s the newest convertible from Buick, the Cascada, unveiled this week at the Detroit Auto Show. The North American International Auto Show is in full swing at Detroit’s Cobo Center this week. Current State will bring you all the latest these next few days in our NAIAS series.
More than one auto writer has taken to calling the Big 3 automakers “truck companies that also make cars”. Trucks and SUVs have become the most successful categories for automakers in recent years, particularly for General Motors and Ford.
New contract bargaining between the United Auto Workers union and American automakers is scheduled for next year. Recently, we’ve been getting a clearer picture of the union’s priorities. UAW President Dennis Williams has indicated members want to eliminate a recently introduced feature of the autoworker landscape: “two-tier” wages and benefits.
Jalopnik's Aaron Foley singles out this ad for the Toyota Prius as an example of the auto industry's stereotypical marketing to minorities.
Target marketing is nothing new. From their cleaning products to fast food to pick-up trucks, companies have been directing their advertising at certain segments of the population for ages. But when does target marketing cross the line from just good commerce into perpetuating stereotypes about certain groups in our society?
Aaron Foley, a Detroit-based writer for Jalopnik – Gawker Media’s popular blog on cars – had a post on the subject last Friday in which he wrote, “As a minority, it’s borderline insulting that automakers are over-thinking this.” He says that the auto manufacturers are particularly egregious offenders of using stereotypes to market their products to minorities. He joins us to elaborate.