Cars

Radio Made in Michigan
2:58 pm
Tue October 22, 2013

Do car companies perpetuate stereotypes in their ads?

Jalopnik's Aaron Foley singles out this ad for the Toyota Prius as an example of the auto industry's stereotypical marketing to minorities. 

Target marketing is nothing new. From their cleaning products to fast food to pick-up trucks, companies have been directing their advertising at certain segments of the population for ages. But when does target marketing cross the line from just good commerce into perpetuating stereotypes about certain groups in our society?

Aaron Foley, a Detroit-based writer for Jalopnik – Gawker Media’s popular blog on cars – had a post on the subject last Friday in which he wrote,  “As a minority, it’s borderline insulting that automakers are over-thinking this.”  He says that the auto manufacturers are particularly egregious offenders of using stereotypes to market their products to minorities. He joins us to elaborate.  

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Radio Made in Michigan
1:46 pm
Mon July 1, 2013

Report recommends factory insurance to stop urban blight

Dr. Rex LaMore, the report's lead author, says abandoned industrial buildings are a major health and safety concern for nearby communities.
Credit Flickr

 

 

 

Michigan State University researchers are getting attention with a proposed remedy for urban blight. For some years, the city of Lansing and Lansing Township have struggled with abandoned auto plants.  

 

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Radio Made in Michigan
2:08 pm
Mon April 22, 2013

New solar-powered electric charging stations come to Lansing

The electric plug at the BWL's solar-powered charging station provides 240 volts' worth of power.
Kevin Lavery WKAR

In 2010, the Lansing Board of Water & Light (BWL) established its Plug-in Electric Vehicle Community Project. With funding from the U.S. department of Energy, the BWL installed an array of electric vehicle charging stations across the Lansing area to promote this emerging technology.  Now, the utility is taking another step towards building an electric car infrastructure.  

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Radio Made in Michigan
12:50 pm
Thu April 4, 2013

Oldsmobile through the decades

Ransom founded the Olds Motor Vehicle Company in Lansing in 1897. The company was bought by General Motors in 1908, which produced the Oldsmobile brand for 96 years. Ransom Olds continued to produce cars, however, under the name REO Motor Car Company.
Credit Joe Ross via Flicker

   The R.E. Olds transportation museum houses a diverse collection of Oldsmobiles dating from 1897 to 2004.

It also includes a wide array of auto and industrial history covering about  a century, including a nearly complete collection of Michigan license plates, early traffic signs and a working 1950s-era traffic signal.

Bill Adcock is the Executive Director of the RE Olds Transportation Museum.  He recently joined WKAR’s Peter Whorf for a tour of the museum.