Technological change is continually reshaping the media landscape. It’s been forcing those of us in the media to adopt new ways of communicating news and information. That evolution has been especially challenging in the newspaper world. While publishers are hopeful that modest rises in online advertising and revenue will continue, a multi-year trend of overall declining ad revenue continues. According to the Pew Research Journalism Project, it dropped another 2.6-percent in 2013 compared to the previous year.