Target marketing is nothing new. From their cleaning products to fast food to pick-up trucks, companies have been directing their advertising at certain segments of the population for ages. But when does target marketing cross the line from just good commerce into perpetuating stereotypes about certain groups in our society?
Aaron Foley, a Detroit-based writer for Jalopnik – Gawker Media’s popular blog on cars – had a post on the subject last Friday in which he wrote, “As a minority, it’s borderline insulting that automakers are over-thinking this.” He says that the auto manufacturers are particularly egregious offenders of using stereotypes to market their products to minorities. He joins us to elaborate.
If you lived in the Lansing area in the second half of the 90's, you probably remember billboards and bumper stickers shouting "Lansing Works" and "Keep GM." It was part of an aggressive campaign to persuade General Motors from cutting back, and possibly ceasing operations in Lansing. Up to 7,000 jobs in the city were at risk.
Today on Current State: Coverage of Lansing Mayor Virg Bernero's "State of the City" address, a tour of the R.E. Olds Transportation Museum, MIRS' Craig Mauger discusses his lengthy interview with House Speaker Jase Bolger, and the economic impact of Michigan's public universities.
Today on Current State: Newly elected State Representative Tom Leonard, Prima Civitas' "Young Innovators" competition, the Lansing-made Chevy Traverse at the Detroit Auto Show, and a classical music concert guide.
On today's Current State: East Lansing city manager George Lahanas and Tim Dempsey, director of Planning, Building and Development, local efforts at Medicare cost reduction, electric cars, MSU women's basketball and dancing to Pink Floyd.