Advertising

Photo of Michigan apples.
courtesy / Michigan Apple Committee

Apple producers in Michigan have agreed to continue an advertising and promotion program for their industry.

Reginald Hardwick / WKAR Public Media

The man behind the McDonald's "you deserve a break today" and State Farm's "Like a good neighbor" campaigns visited the Michigan State University campus this week. Keith Reinhard, chairman emeritus of DDB, talked with WKAR's Reginald Hardwick about his midwestern roots, forming the most successful ad campaign of the 20th century and the company that's getting "branding" right in 2017. 


Bob Kolt photo in jersey
Jef Richards

This year the going rate for an ad during the NFL championship game Feb. 5 is $5 million for a 30 second spot.  What sells? 


A new art exhibition on the MSU campus has brought works done by top advertising students from China to East Lansing. The exhibition is called “Seeing Differently: Solving Communication Problems From Two Sides of the World”, and the art includes some interesting works. It’s here on the ground floor of the MSU Communication Arts Building for the next three months.

Advertisers bet big on Olympic Games

Feb 18, 2014
Flickr - JL08

While the Super Bowl is big for advertisers, the Olympics are also a coveted time for companies. Current State’s Emanuele Berry spoke with Rajeev Batra, a professor of marketing at the University of Michigan. He is an expert in global branding and advertising and explains what it means to be an Olympic sponsor.

SportsTalk | Thu 3/28/13

Mar 28, 2013

Alex joins Matt today to breakdown all of the NCAA tournament games tonight and Friday night.  The duo breaks down every team, and discusses all of the shockers like Witchita State who could potentially make a Cinderella run.  They also analyze the Miami Heat loss to Chicago, ending their impressive win steak, and cap off the show with the news of Tim McCarver.