Advertising

Business
12:37 pm
Tue February 18, 2014

Advertisers bet big on Olympic Games

Batra says there has been some turnover in Olympic sponsors, but companies like GE and VISA remain.
Credit Flickr - JL08

While the Super Bowl is big for advertisers, the Olympics are also a coveted time for companies. Current State’s Emanuele Berry spoke with Rajeev Batra, a professor of marketing at the University of Michigan. He is an expert in global branding and advertising and explains what it means to be an Olympic sponsor.

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Radio Made in Michigan
2:11 pm
Thu March 28, 2013

SportsTalk | Thu 3/28/13

Alex joins Matt today to breakdown all of the NCAA tournament games tonight and Friday night.  The duo breaks down every team, and discusses all of the shockers like Witchita State who could potentially make a Cinderella run.  They also analyze the Miami Heat loss to Chicago, ending their impressive win steak, and cap off the show with the news of Tim McCarver.

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