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Wed October 23, 2013
WKAR and PBS Now on Xbox 360
New PBS App provides on-demand access to WKAR originals QuizBusters, Off the Record and BackStage Pass and PBS favorites including Austin City Limits, Frontline and Masterpiece.
Full-length episodes and clips from favorite PBS and WKAR programs are available for Xbox Live Gold members in the U.S. on Xbox 360 starting this week.
The PBS app includes hundreds of videos from PBS stations, including full-length episodes from new primetime programs as well as the PBS archives, with new national and local content updated daily. PBS programming includes full-length episodes from American Experience, Austin City Limits, Frontline, Masterpiece, Nova and Secrets Of The Dead, as well as web-original video from PBS Digital Studios, winner of five 2013 Webby Awards.
WKAR programs available via the app include QuizBusters, Off the Record, BackStage Pass and local specials.
Xbox 360 users will access and personalize their PBS experiences by identifying their local PBS station, providing them access to locally produced content along with signature PBS programs.
"While the Xbox was originally designed for playing video games, it has grown into a fully engaged digital media platform," said Gary Reid, WKAR General Manager. "Adding our content to the Xbox opens up new audiences for WKAR's programming, and allows viewers to watch shows at their convenience. It is a win - win situation all around."
"This launch is an important next step in our strategy to make PBS content available through a variety of platforms, while maintaining the connection between the viewer and their local PBS station," said Jon Brendsel, Vice President of Product Development, PBS Digital. "While PBS member stations will always be the first place to find high-quality PBS programming, the launch of our Xbox offering recognizes that viewers are looking to engage with their local station in the time and manner they choose."
"As one of America's favorite destinations for high-quality content on television and online, PBS is a great addition to our expansive lineup of entertainment experiences on Xbox 360," said Kathy Styponias, General Manager, Interactive Entertainment Business. "The addition of PBS is another example of how we're continuing to expand our catalog of entertainment so that Xbox Live members can find all of their favorite experiences in one place."
The app was developed by PBS and Digiflare. More information can be found at pbs.org/xbox.