Wharton Center Reveals New Look

Nov 30, 2017

Mike Brand and Diane Wilcox from Wharton Center join Michigan State University President Lou Anna K. Simon and Spartans Athletic Director Mark Hollis on MSU Today. Brand is executive director, and Wilcox is director of marketing and communications.


Wharton Center has unveiled a refreshed visual expression of their mission and new statement of purpose. This new brand expression builds on Wharton Center’s powerful legacy and creates a modern look and feel. 

The Center will continue its quality programming connecting with the communities it serves. At the same time, Wharton Center’s statement of brand purpose is an aspirational one that will guide them for years to come.

It expresses the belief that art is integral to living a rich, full, purposeful life. Wharton Center aspires to connect with the creative spirit in all…one student, one performance, one community at a time.

Wharton Center is proud to announce a new programming initiative:  several live theatre productions will include Sensory-Friendly Performances for children and adults with autism spectrum disorder and other sensitivity issues.

MSU Today airs Sunday afternoons at 4:00 on 94.5 FM and AM 870.