Utility expert: Switching electricity providers isn't easy
In most marketplaces, if customers are not happy with the product or service, they can look at competitors and choose another option. If Ford sells you a lemon, next time you go to buy a car, perhaps you’ll be looking at GM models, a Chrysler, or a foreign car. In the complex utility marketplace, however, things aren’t that simple.
The extended power outage and subsequent public relations missteps by the Lansing Board of Water & Light have no doubt left some angry customers wondering how they might be able to switch electricity providers.
Ken Rose is a Senior Fellow at MSU’s Institute for Public Utilities and a nationally recognized expert in electricity market restructuring. He says frustrated utility customers have limited options in Michigan.