I have just returned from the National Association of Broadcasters meeting, which I was privileged to attend with our general manager, Gary Reid, and several of our staff.
Every year, hundreds of vendors put on a massive show-and-tell featuring the newest innovations and ideas in media technology. This was the first year I've attended the conference and I was overwhelmed by the power and possibility of the tools of our trade.
The best part was being able to talk with our colleagues across the country to learn how they use media to make a difference in their communities. We brought back a lot of ideas and I can't wait to share them with you in our programming!
While the programming may be considered an "art," the technology and engineering of broadcasting is clearly a science and WKAR is a marriage of both.
You'd be surprised at how many things really have science at their core, from the computers we use every day to the way recipes go together.
Beginning April 12, Michigan State University is hosting a science festival that continues through April 22. You'll find lectures, demonstrations and tours, along with activities for children. (WKAR's Ready To Learn Service will be at the Expo tent on April 13). We'll feature many interviews on Current State as well.
I hope you'll check it out -- HERE's the schedule. You'll discover an amazing world of science you may not have even known existed. Look for me there!