LANSING, MI –
Economic developers have their sights on what they're calling a "burgeoning" part of Michigan's economy--the garment industry. East Lansing's Prima Civitas Foundation wants to connect scattered designers and manufacturers and morph them into a greater economic force. Several Lansing participants are playing key roles in the effort.
On the sprawling, 115,000 square-foot production floor at Lansing's Peckham Industries, sewers run machines that piece together fleece jackets for the U.S. Army. Creating military apparel is Peckham's bread and butter.
"This jacket we produce approximately about 50,000 garments per month, and these jackets are primarily going to go to the troops in Afghanistan," says Peckham manufacturing director Ed Terris.
But the Lansing company recently joined an effort that's far removed from the military. Peckham is one of dozens of enterprises on the newly-created Michigan Garment Industry Council. Prima Civitas thinks the state has the components of a potent garment and fashion sector. Peckham CEO Mitch Tomlinson says even a maker of Army outerwear bound for Afghanistan has a role to play.
"We're never going to be a high-fashion industry at Peckham, but we think there's a lot of transferability between the products that we make and the commercial market," he explains. "A lot of people want really high-performing garments and certainly that's what Peckham's known for with the military."
Peckham isn't the only Lansing participant. Not four miles away near downtown, Rebecca Clark owns and operates two fashion start-ups: Northcoast Design Group and Michigan Fashion Proto. The graduate of Lansing Community College and New York's respected Pratt Institute spent 13 years climbing the fashion ladder in the Big Apple with the likes of Vera Wang. Back in New York on business for Northcoast's new 'Trybe' label, the Lansing native says she always wanted to put what she's learned to work in Michigan. She says a nascent fashion sector is taking shape.
"I've seen a ton of growth," she says. "A lot of designers that I work with are starting new lines and they're launching them on a really major scale. And it's working."
Clark mentions Detroit-based rising stars Fotoula Lambros and William Malcom. She's hopeful that connecting the various facets of the industry--designers, manufacturers, wholesale and retail--will soup-up the sector and raise its profile.
Council members feel activity in the Detroit area will likely be the hub of growth. Prima Civitas' Eleanor Fuchs says it helps that the city's enjoying an influx of creative young people.
"There's just a bubbling of creativity going on there, and that attracts like-minded individuals so more creative people come," she says. "I think that is what's really setting Michigan apart right now."
Admittedly, affordable rents are also luring young creative people to Motown. Still, Fuchs is convinced that this crowd's passion burns hotter due largely to an idealistic drive to help Michigan.
Joe Faris may be the best-known member of the Michigan Garment Council. The Troy-based design standout was featured in the fifth season on the Bravo cable hit 'Project Runway.' He calls himself an 'expat' after 25-years working in New York, including a stint at Ralph Lauren. Faris says transferring some of the state's auto manufacturing prowess to apparel could pay big dividends.
"And if you took even an eighth of that technology and applied it to an industry like garments-- nobody is really developing new technologies for garment manufacturing," he says. "And I think it's important for us to look at the wealth of resources we have. We have the ability to move an industry forward."
Faris and others also feel that worldwide awareness of the city's heritage and challenges begs creation a new a clothing line that unashamedly bears a Detroit brand.
In the meantime, some of these passionate 'ex-pats' are briefly leaving town again. They've accepted an invitation to the Istanbul Fashion Show next week. They hope to show their hosts that Detroit--and Michigan--is about more than just beautiful cars.