How obscure car brands gave rise to MI’s modern auto dealerships

Jan 13, 2016

The newest car models are arriving at the Detroit Auto Show, but the Gilmore Car Museum in Hickory Corners always has the classics on display. Gilmore Marketing director Jay Hollis talks with Current State's Peter Whorf about vintage autos and Michigan’s early dealerships.


From our biggest cities to smallest towns, the history of cars and commerce in Michigan runs deep.  Current State's Peter Whorf speaks with the Gilmore Car Museum’s Jay Follis. He’s director of marketing at Hickory Corners' world-renowned collection and author of the recent Michigan History Magazine article, "Agents of Change: Michigan’s Early Car Dealers." His fascination with car culture has been a life-long obsession.

In this second of a two-part series, Follis recalls a few bygone badges of auto history, from Peerless, Waverly, Winton and Yale.