Governor Snyder Questions Ad Tying Pure Michigan Brand To Right-To-Work

Governor Rick Snyder says he’s not a fan of a controversial ad tying the Pure Michigan brand to the state’s right-to-work law.  The Michigan Public Radio Network's Jake Neher has more.

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Credit WKAR File Photo

The Michigan Economic Development Corporation recently ran the ad in the Wall Street Journal. It touts the controversial new law alongside a logo for the state’s popular tourism campaign.

Governor Snyder says he would not have singled out right-to-work. Instead, he says he hoped the ad would highlight a broad range of new economic policies.

"I would have not been emphasizing one issue the way it was issued in that ad if I was to do it," he says.  "But again, they’re professionals. I respect that.”

Other critics of the ad have been less forgiving. They say it politicizes a campaign that all Michiganders should be able to take pride in.

The M-E-D-C does marketing work for the state using both public and private funds. It has stood by the ad, saying it’s one of many policy promotions over the last two years using the Pure Michigan brand.