Organizers now say more than $33,000 has been raised for cancer research in a spur-of-the-moment campaign triggered by a very visible prank.
Few people in the East Lansing area and fewer still in social media don’t know about the enormous ‘GO BLUE,’ message, skywritten last Saturday over Spartan Stadium. And as many of those same people have learned, one MSU official responded quite creatively.
MSU Alumni Association executive director Scott Westerman figured whatever it cost the UofM athletic department to pay for the skywriting -- at a minimum--ought to be generated for a nobler cause. As the spouse of a two-time cancer survivor, Westerman appealed to Spartans for donations to ovarian cancer research.