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1:56 pm
Mon February 4, 2013

Current State #16 | February 4, 2013

Today on Current State: MSU advertising instructors rate the Super Bowl ads, the Free-Press' Joe Rexrode recaps the big game and local sports, No Labels works for bipartisanship in D.C., The Henry Ford celebrates Rosa Parks’ 100th birthday, and local business and politics with MLive.com’s Angela Wittrock.

Current State #16 | February 4, 2013

Super Bowl is like Oscar Night for TV's best ads

Apple's groundbreaking commercial during the 1984 Super Bowl inspired MSU ad professors Bruce Vanden Bergh (center) and Bob Kolt (right) to start rating the game's ads.
Credit W.R. Richards/WKAR-MSU

Last night, the Baltimore Ravens were not the only victors. Michigan State University’s Department of Advertising, Public Relations and Retailing crowned a winning commercial at their annual Super Bowl ad rating party.  Instructor Bob Kolt is CEO and president of Kolt Communications, Inc.  Bruce Vanden Bergh is an MSU advertising professor emeritus.  The two started MSU’s annual ad rating party 16 years ago. Their insight on Super Bowl ads has been sought by multiple national media outlets.

Sports check in with the Detroit Free Press'  Joe Rexrode

Detroit Free Press sportswriter Joe Rexrode offers his view on the Super Bowl, the Michigan-Indiana game and looks ahead at MSU men's basketball.

No Labels Urges 'Stop Fighting, Start Fixing'

"Stop Fighting.  Start Fixing," that’s the slogan of a group called No Labels, a Washington D.C. based public interest organization whose mission is nothing less than getting Democrats and Republicans in Washington to break what many regard as a legislative logjam.  Last week, the U.S. Senate passed a “No Budget, No Pay” provision that the group has been promoting for a year. No Labels’ co-founder Jonathan Miller discusses the group’s other initiatives and its mission.

She Stood Up by Sitting Down: Rosa Parks Would Have Turned 100 Today

Today marks the 100th anniversary of the birth of Rosa Parks, the seamstress and civil rights activist who famously refused to give up her seat on a Montgomery, Alabama bus in 1955.  That bus is at The Henry Ford Museum in Dearborn.  Current State's Scott Pohl talks with the museum's Christian Overland about Parks' legacy.

Wittrock: Lansing City Council to Review Budget Projections

MLive's Lansing beat reporter Angela Wittrock joins us every Monday for a rundown of the latest news about the local economy, business and development. This week, she and Mark discuss the Lansing City Council's review of the city budget.

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