They say never judge a book by its cover. This week, science writer Sheril Kirshenbaum and WKAR's Karel Vega add: never judge a food by its label. Although the cute labels that read "Gluten Free" and "Non-GMO" might seem appealing, they are often not a useful representation of the product within.
Among the labels Sheril and Karel discuss is the new USDA label for bio-enginnered foods (below). Designed to look happy and healthy, it doesn't necessarily add any insight to help shoppers make their decisions.