Melissa Nay

WKAR Corporate Development

Looking for fresh ways to reach your customers? WKAR's Melissa Nay will help you connect with mid-Michigan fans and followers of PBS, NPR and award-winning WKAR original programs for and about your community.

Contact Melissa for information about Marketing and Sponsorship Opportunities with WKAR

For updates and ideas, follow Melissa's Corporate Support Blog

Yes, I know it is only August. It is still hot and the idea of cold and snow is just too much to think about right now. Yet, for us at WKAR the holiday season is upon us.

One of the may things we at WKAR look forward to each year is the airing of WKAR's Emmy Award winning broadcast of Silver Bells In the City's Electric Light Parade. This year will be the 5th year that WKAR airs this special live broadcast with our very own Susi Elkins hosting along with Fox 47's Bob Hoffman, and WLNZ's Mark Buzzita.

Season 3 of Forte is now in production here at the WKAR TV Studios. Below is a list of schools that are featured in season 3.

WKAR Spring TV Special

Apr 14, 2016

WKAR-TV is a great way for your business to reach an extremely diverse and loyal audience. Yes, are considered a commercial free station, but we do allow sponsorship of our programming which means your message is that much more valuable to us and our viewers!

This spring we are offering a special opportunity that gives your business 50% off earned rate card rates for trying WKAR-TV for 2 months.

WKAR-TV's strong commitment to local programming continues in 2016. Season 3 of both Forte and Curious Crew are in the planning and implementation stages right now, but we need funding.  Details on both shows are below as well as how you can help fund these great local programs.


Michigan State University and WKAR-TV have put the power of information in the hands of Flint residents through a new tool that navigates community resources in the wake of the ongoing water crisis.

The mobile app "Empower Flint" provides a checklist of important actions people can take to protect themselves, their families and pets as they battle elevated lead levels in the water supply. Released March 1, the app was developed by a team of researchers and specialists from MSU, the College of Communication Arts and Sciences, and WKAR-TV in collaboration with the people of Flint.

Spring is in the air! The birds are chirping, grass is green and WKAR's Annual Spring On-Air Fundraising Campaign is right around the corner!

This year our campaign will be April 12 through 18. There are a number of ways that your business can be involved.

Dollar for Dollar Donation Match

April is the month of Ken Burns. PBS will air a number of Ken Burns specials throughout the month. This will be a great way to reach WKAR's loyal, devoted audience, as well as helping to keep WKAR airing these great specials year after year.

JAZZ - a chronological and thematic 10 part series provides the history of jazz emphasizing innovative composers and musicians throughout American History. Originally aired in 2001


Jan 13, 2016

First of all, I want to thank YOU! You the community, the business leaders and the voices of the mid-Michigan community. The voices that made all of this happen.

I hope you heard that President Simon announced Monday, Jan. 11 that MSU will NOT participate in the FCC Broadcast Incentive Auction. This means that WKAR-TV will retain its broadcast spectrum and the station will be here to serve you.

Ways to Give to WKAR

Jan 12, 2016

Happy New Year Mid-Michigan!

Sending you warm wishes from WKAR Public Media, hoping your days are filled with warmth this winter season. WKAR makes every day warm, by connecting people to powerful ideas that inspire personal growth, exploration of our world and positive change. It’s something we achieve through the local and national programming offered on WKAR’s three TV stations and on radio at 90.5 FM and AM870. Our streaming services supplement this content with live and archived streaming for radio and TV, a local events calendar, and much more.

WKAR's classical music has a "whole lotta new" going on! In August, Jamie Paisley joined WKAR as our new Fine Arts Producer. Jamie not only contributes to the  great fine arts programming we discuss on Current State, he also hosts a live classical music show weekdays from 1-4 PM on 90.5 FM

One of the largest and most reliable sources of operating revenue for WKAR Radio is individual donors – thousands of members who give year after year to support their favorite programs.

WKAR Radio has three on-air fundraising campaigns each year. They are unique opportunities to use our broadcast signal to reach out and directly ask our listeners for support. Each campaign is vital to our overall funding and the most efficient way to gain new supporters. Our next campaign will be held on October 20-25, 2015.


WKAR will be holding its annual Fall radio campaign on October 20-25. We are currently looking for up to 7 businesses that could offer us a gift or service that we can give away to donors. Examples of items needed are gift certificates, iPads, computers, event tickets, jewelry, etc. The minimum value of items needed is $500 and we plan to have one item each day of campaign.

In exchange for your item donation, WKAR will offer your business the following promotion for the particular date your business sponsors:

Have a family, friendly event coming up in the mid-Michigan area?

Looking for a unique way to get more families involved?

WKAR is not only an asset to the mid-Michigan broadcast community, we are also a strong advocate for our local non-profit community partners. This year I had the privilege of co-chairing the annual Tee It Up for KIDS golf outing for Child & Family Charities.

Summer is upon us, FINALLY! Rejoice!

With the warmer weather and vacation season comes open inventory on the WKAR network of stations. For a very limited time, we are doing a special 50% off our rate card rates for anybody that signs up to sponsor our TV and Radio programming between 6/1/15 thru 8/31/15. BUT you need to hurry because this offer is only valid thru June 15th at 5:00 PM. Complete details and rates are located at the link below.