What's in a name?
The Chicago White Sox, mired in in the middle of the American League Central division, announced this week they've signed a 13 year deal to rename the park where they play Guaranteed Rate Field.
Guaranteed Rate is a home loan company, headquartered in Chicago.
But as Rick Morrisey wrote in the Chicago Sun-Times, "Guaranteed Rate Field. You're kidding, right? Was Year End Clearance Sale Stadium already taken?"